About wprichsnippets.com

What this site is

wprichsnippets.com is an independent handbook on structured data for WordPress sites. Structured data is code, usually JSON-LD, that labels what a page is, who wrote it and what it rates, so search engines and AI answer engines can read it without guessing. The handbook explains how each schema.org type works today, how to add and test it in WordPress, and how the same markup now feeds AI Overviews, ChatGPT search and Perplexity as well as classic rich results.

The guides sit in four sections: schema types, WordPress how-tos, structured data for AI answers and authenticity signals. Each guide answers its question first, shows example code, and links to the documentation it relies on. The front page of wprichsnippets is the best place to start if you are new here.

Who writes it

The site is written and maintained by The wprichsnippets.com editors. Guides are published under that team byline rather than individual names, and an editor checks every guide before it is published. The editors work from primary documentation and from public tools that any reader can use to check the work for themselves.

Where a guide reflects a judgement rather than documented fact, it says so. Where the evidence is thin or still changing, as it often is for AI answer engines, the guide says that too and dates its statements.

Independence from the old plugin

This domain was once the home of a premium WordPress plugin called WP Rich Snippets, which was sold here until 2024. This site shares the domain name and nothing else. This site is independent. It is not affiliated with, endorsed by, or a continuation of the former WP Rich Snippets plugin or its developer. We offer no downloads, licences or support.

The plugin record sets out what the public archive shows about the plugin and how its former users can replace the markup it printed.

The site is also independent of the companies whose tools it discusses. It sells nothing, carries no advertising or sponsored content, and has no affiliate links. Plugins and services are named when a reader needs to know about them, without rankings, prices or endorsements.

How we check and source

Every JSON-LD example is checked in Google's Rich Results Test and the Schema Markup Validator, and the raw HTML of a page is inspected to confirm the markup is present without JavaScript. The full process is in how we check structured data. Claims link to the exact page that supports them, with primary sources such as Google Search Central, schema.org, C2PA and IPTC first; the editorial policy explains the rules.

Corrections

If a guide is wrong, out of date or unclear, we want to know. Corrections are made as soon as the error is confirmed, the guide's updated date changes, and a short note at the end of the guide says what changed.

Contact

Write to the editors at editor@wprichsnippets.com. Please note that we cannot help with the old plugin: there is no support for it here.